Sales Analytics
See what's really driving your revenue.
We build sales analytics systems that go beyond CRM reports. Understand conversion rates, pipeline velocity, rep performance, and revenue drivers—with data you can trust.
- End-to-end funnel visibility from lead to close
- Conversion rate analysis by channel, rep, and segment
- Pipeline velocity and deal aging tracking
- Rep performance benchmarking and coaching insights
- Revenue forecasting based on historical patterns
- Integration with Salesforce, HubSpot, and CRMs
See what's really driving your revenue.
Business Intelligence
Technologies We Use
Modern sales analytics stack
What we deliver
Complete sales analytics system with dashboards and actionable insights.
Sales data model
Unified data model joining CRM, marketing, and product data.
Leadership dashboards
Pipeline overview, forecast accuracy, and team performance.
Manager views
Rep performance, deal reviews, and coaching opportunities.
Rep dashboards
Personal pipeline, activity metrics, and quota tracking.
How We Work
A structured approach to building sales analytics that drive action.
Sales Process Mapping
Document your sales stages, data sources, and key metrics.
Data Integration
Connect CRM, marketing, and product data into a unified model.
Dashboard Development
Build interactive dashboards for leadership, managers, and reps.
Adoption & Training
Train your team and embed analytics into sales workflows.
Engagement models
Flexible options based on your sales team size and complexity.
Sales analytics starter
Core dashboards for pipeline, conversion, and rep performance.
$10,000 - $20,000
Full sales platform
Complete analytics with forecasting, attribution, and automation.
$25,000 - $40,000
Managed sales BI
Ongoing dashboard development and analytics support.
$4,000 - $10,000/mo
Certifications & Partners
What clients are saying
Results from sales analytics implementations we've built.
"Finally know our real conversion rate by channel. Shifted budget to what works and closed 25% more deals."
"Pipeline visibility went from 'trust me' to actual data. Board meetings are much smoother now."
"Rep performance dashboard created healthy competition. Top performers are now 2x the average."
Frequently asked questions
How do you handle CRM data quality issues?
We build data validation and cleaning into the pipeline. Dashboards flag data quality issues rather than hiding them.
Can you attribute revenue to marketing channels?
Yes. We build multi-touch attribution models that connect marketing touches to closed deals. Requires marketing data integration.
How do you handle different sales processes?
We model your specific stages, not generic funnels. If you have multiple products or segments with different processes, each gets appropriate treatment.
What about sales forecasting?
We build forecast models based on historical conversion rates and deal velocity. More accurate than rep-submitted forecasts.
Ready to understand your sales data?
Share your sales analytics challenges and we'll design a solution in a 30-minute call.
Subscribe and start making the most of every engagement.
